To promote new hybrids and varieties, proposed to be launched for marketing by MSSCL, field demonstrations are organized at regional/district level to popularize these varieties amoung the farmers and dealers and disseminate the information about products and package of practices.

In case of vegetables, MSSCL has been mainly marketing OP (Open Pollinated) seeds developed by ICAR & other Research Institutions. The In-house R&D of MSSCL has made some breakthrough in development of hybrids in Okra, Bottlegourd, Brinjal & Ridgerourd which have performed quite well in the field.

Considering significant shift of farmer’s preference to Hybrids vegetabale seeds, MSSCL has made marketing tie-up with reputed transnational companies and has made available complete range of excellent and world class hybrid vegetable seeds. These hybrids have been launched for marketing after aggressive and far reaching information and advertising campaign. The main purpose of such tie-up is to make available the benefits of most advanced research in hybridization of vegetable seeds to the vegetable growing farmers.

By using the forums like APSA & World Seed Congress, MSSCL has successfully negotiated and entered into marketing tie-ups with some of the most renowned transnational seed companies of countries like US, Japan, Germany, Netherlands & Taiwan and their Indian subsidiaries. The dealers have welcomed the products as they have been launched after thorough trials in Indian agro-climatic conditions.

MSSCL has also availed APEDA license & IE CODE from Government of India and is making endeavor to export its seeds to SAARC Countries and tropical Countries of Sub Sahara Africa & Latin America